Cascading business news (CBN) is a marketing strategy that capitalizes on the popularity of social media. It’s also a business news trend emerging due to the rise of online audiences and the proliferation of blogging sites. The concept relies on shared or republished news articles on other websites, blogs, and social media channels to expand readership, drive traffic and build brand loyalty beyond the original article. In this blog post, we’ll look at some key factors driving the CBN movement, as well as give examples of how to create your own cascading business news campaign.
What is cascading business news?
Cascading business news is a marketing strategy that capitalizes on the popularity of social media. It’s also a business news trend emerging due to the rise of online audiences and the proliferation of blogging sites. The concept relies on shared or republished news articles on other websites, blogs, and social media channels to expand readership, drive traffic and build brand loyalty beyond the original article. Cascading business news differs from social media curating, which is the process of aggregating content from other sites. Cascading business news is about republishing content initially published by others. This means you’re not taking the content, re-writing it, and publishing it on your own site. Instead, you’re linking to other sites where the original article is published.
How to create a cascading business news campaign
You can use several ways to create a cascading business news campaign. Some popular options include syndicating content, guest posting, and creating aggregated content. In addition, you can also opt for social media sharing, outreach to other news organizations, using a news aggregator, creating a newsroom, and creating an editorial calendar. This guide will walk you through each of these methods and outline some tips and tricks to make your campaign successful. Let’s get started.
Syndicating content
A vital part of any cascading business news strategy is syndicating content. This is when you take content from another site and republish it on your own site, often with a link back to the original site. You can take this further by adding your own editorial commentary or creating new content. To syndicate content, you must find a relevant story on another website. After you have a potential story, you can republish it on your own site using either a syndication tool or a Google Doc. The key to syndicating content is ensuring you link to the original story. You can also add your own comments and editorial commentary on top of the original article. One of the most popular ways to do this is with a newsroom. A newsroom is an editorial space within a website where content is published by a group of editors. A newsroom allows users to follow all the articles as they unfold while providing context, editorial commentary, and context around the stories.
Guest posting
Guest posting is another vital part of a cascading business news campaign. This is when you publish an original article on a different website with a link back to your own site. With guest posts, you’re taking the content from another website and publishing it on your own site. You can either republish the content using a Webhosting service or a blog platform or post the article on your own site using a self-hosted blog platform. You can also add a link back to the original site using a backlink from your site.
Creating aggregated content
Last but not least, you can also create aggregated content. This is when you take content from other websites, add your own commentary, and then publish it on the original website. That way, you’re creating aggregated content. Aggregated content is excellent for building links as well as creating backlinks. You can also use aggregated content to boost your SEO rankings and improve your website’s search engine rankings. To create aggregated content, you first need to find each article that you want to use as content. Then, you can take the article and publish it on your own site using either a syndication tool or a blog platform. Next, you can add your own commentary to the article and some links to the original website.
Social media sharing
If you want to drive traffic to your site from social media, you can also use social media sharing to get traffic from popular websites. You first need to find a popular website on social media, such as a Facebook page or Instagram account. Then, you can click the post’s share button and click your own website link. If you want to drive more traffic to your post, you can also use a social media scheduling tool to put your post on a regular schedule so that it’s constantly on other users’ screens.
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Outreach to other news organizations
Another method is to connect with other news organizations and allow them to republish your content. To do this, you need to find websites that write about the same topics that you do and then reach out to them to see if they’re interested in republishing your content. You can also use social media to find other websites that write about the same topics as you and then reach out to them to see if they’re interested in republishing your content. If you want to build links to your site, you can also use this method to find websites that write about the same topics as you do and then allow them to republish your content.
Using a news aggregator
Last but not least, you can also use a news aggregator. With a news aggregator, you can take content from other websites and publish it on your own site without linking back to the original source. One of the best news aggregators is Feedly. You can sign up for Feedly for free and then use it to find stories you want to republish. Once you find a news story, you can add it to your feed, which will show up on the feed of all your other readers.
Creating a newsroom
Another way to create CBN is to use a newsroom. With a newsroom, you can take content from other sites and publish it on your own site while linking back to the original story. To use a newsroom, you need to create aace where content is published by a group of editors. You can use a blog platform for this or a newsroom tool to create a virtual newsroom.
Editorial calendar
Last but not least, you can create a strategy around posting to your editorial calendar. With this method, you can create posts for each day of the week and then insert your content into the post for that day. This method is similar to creating a newsroom, as you can create a space where editorial content is published by a group of editors. You can use a blog platform for this or an editorial calendar tool to create an editorial calendar.
Summary
Cascading business news is a marketing strategy driving the new business news trend. This is when news articles are shared or republished on other websites, blogs, and social media channels, to expand readership, drive traffic and build brand loyalty. To create a successful cascading business news campaign, you need to find relevant stories on other websites, syndicate the content on your site, guest post and create aggregated content.