What is Digital Marketing? – An Explanation For Beginners. Today’s world is becoming more digital than ever before. With the evolution of mobile devices and the ability to access the internet from almost anywhere, it’s only natural that today’s consumers have become more accustomed to a digital-first lifestyle. In this blog post, we’ll explain digital marketing, why you should care about it, and how you can use it to build your business. Keep reading to learn more…
What is Digital Marketing?
Digital marketing is a strategy that aims to optimize a company’s presence across digital channels like online ads, email, social media, and more. According to Merriam-Webster Dictionary, “Digital marketing is the creation of advertising and business initiatives that use electronics and web-based technologies to reach and interact with customers and potential customers.”
Why You Should Care About Digital Marketing
There are a few key reasons why you should care about getting into the digital marketing game. First, it’s an excellent way to build your brand. Whether it’s establishing your company as an industry leader, or introducing a new product or service to your industry, building a brand is incredibly important for any business. Beyond just marketing your company, building a brand also has the bonus of creating a lasting connection with your customers. Whether it’s building a bond with past customers or attracting new customers who regularly shop with your brand, brand building is an invaluable tool for building a strong business.
How to Use Digital Marketing in Your Business
Your knowledge of digital marketing has prepared you to formulate a plan. We suggest beginning by taking stock of all of your present marketing materials and strategies. You can use this as a useful starting point for a strategy that will work best for your company. One of the first things you’ll want to do is make sure that all of your current marketing efforts are working in the same direction.
This means that you’ll want to make sure that you’re using your paid ads, email marketing, and social media posts to support the same goals as your website traffic, email subscribers, and social following. Next, you’ll want to look at your company’s digital channels and make sure that they’re all supporting the same brand message. You may find that some channels are doing a better job of supporting your brand than others. This can often be solved by switching channels and using new channels to support your brand message.
Key Terms You’ll Need to Know in SEO and Digital Marketing
Some terms that will be helpful to know in digital marketing include: Frequency – The number of times a channel, like an email campaign, is published. CPC – An ad’s cost per click, or click price. This is the amount that each click is worth to your site. CTR – The percentage of people who land on your site while they’re on a search engine. ROI – Return on investment, which is your earnings compared to the amount of time and money you put into marketing.
What is Digital Marketing? As you can see, no matter the industry you’re in, digital marketing is an essential part of building a successful business. The bright side is that entry-level digital marketing work is trivial. By simply ensuring that your current marketing efforts support the same goals, channels, and brand messages, you can easily build a digital marketing strategy to help your business grow.